"The Vets for Freedom ad, called "Skipped," says that Sen. Barack Obama voted against emergency funds for U.S troops, and an ad, named "One Heartbeat Away," from the nation's largest union of registered nurses, criticizes Sarah Palin." (www.usatoday.com)
These ads have a lot of emotion tied to them- the purpose of each one is designed to cut to the core of the average joe. The one with Obama was made by someone that is well aware that spreading the fact that he voted against the funds for troops, is going to severely piss a large amount of people off, making them (hopefully) vote for McCain. The ad featuring Palin has the same idea in mind. It seems like most ads are designed to make the opposing candidate look so bad that the people have to vote for the other, instead of highlighting their own good traits. Interesting...
1 comment:
Both of these ads take their slogan out of context. This is a really common fallacy. I like that you found two ads from both sides using the same tactic. Well Done!
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